About
Saadat Hussain Raj
Brand and marketing manager with a background in B2B SaaS and global consumer research. I think in systems: the repositioning, the CRM, the content playbook, the dashboard, whatever turns a marketing function from ad hoc into repeatable. On the side, I build Promptly Market and GizmoJudge, two learning projects powered by AI-assisted systems at a scale one person can manage.
Experience
Since May 2026
Brand Marketing Manager
Smart Food Safe
Applying that same instinct at the source, on a global enterprise SaaS platform going through a full repositioning: new identity, a voice-and-tone playbook, a centralised CRM and attribution setup, and an AI-assisted content workflow built to move fast without losing quality.
Jun 2024 to Apr 2026
Jumpstart Research Manager, Consumer Insights & Brand Strategy
Toluna
Two years turning global consumer research into decisions Fortune 500 brands, Unilever, Netflix, L’Oreal, Amazon and Diageo among them, actually acted on. The lesson that stuck: insight is worthless without a system built to act on it, the same instinct behind the cross-study synthesis framework I built there and the Power BI reporting that cut client turnaround by 25%.
May to Jul 2023
Product Strategy Intern
ICICI Bank
Ran consumer research and product-market-fit analysis, designed UX wireframes for the Sanction Portal using voice-of-customer insights.
Mar to May 2021
Data Analyst Intern
Unstop
Built consumer segmentation with SQL and Power BI dashboards to support B2C growth decisions.
Education & Certifications
2022 to 2024
MBA, Marketing & Business Analytics
K J Somaiya Institute of Management, Mumbai
2019 to 2022
BBA
Institute of Management, Nirma University
2025
Microsoft Certified: Power BI Data Analyst Associate
Plus: Integrated Marketing Strategies (LinkedIn), Inbound Marketing (HubSpot), Digital Marketing with AI (Udemy)
Tools & Skills
Brand StrategyGo-to-MarketConsumer InsightsPower BIGA4 & Search ConsoleSemrush & AhrefsHubSpot & SalesforceGoogle Ads & Meta AdsFigma & CanvaAI-Assisted WorkflowsWordPressSQL